Axe hair care line keeps it simple

The Axe Man.

We’re all familiar with the Axe commercials, right? Women flocking to the yummy smelling guy? Well, the Bionic Hubby (known from now on as “BH”) agreed to review some of the latest goodies from Axe. Their new line is geared to be “man-friendly”.

For instance, here’s a typical conversation in Bionic-land…

BH: Hey honey… which of these eleventy-thousand bottles in the shower is for my hair?
BB (that’s me): Uhhh… you can use the pink metallic one but you won’t need much because it’s sulfate free and very concentrated…. /insert more girlie product babble here/.
BH: You mean this one that says Coiff de whatever? Why can’t they just say Shampoo???
BB: Yeah, that one.

What it boils down to, is our shower is a mini arsenal of bath goodies. There are bottles and potions everywhere. And I agree, sometimes it does feel like one needs a secret decoder ring to figure out what to use, and when.

This is where the new Axe line fits right into a man’s thought process- straight forward, clear, smells nice (yeah, they might not admit it, but they like to smell nice), and no frills or fuss.

So without further fussiness, here is the BH’s thoughts on his Axe hair care products…

Axe De-Glue Shampoo

• Scrubbing particles really do their job to de-gunk hair
• Smell is good (BB says “See, I told you they like to smell nice.”)
• Not much suds but leaves hair clean and soft

Axe De Glue Intense Hair Shampoo (a 12 ounce bottle) is $5.44 at AmericaRx.com (which is 55 cents cheaper than Drugstore.com).

Axe Clean-Cut Look Pomade

• Too goopy, thick and gunky
• De-glue shampoo is a must to remove
• Does not spread easily
• Scent is fresh and clean

Axe Refined Clean-Cut Look Hair Styling Pomade (for a huge 2.64 oz tub) $6.43 at AmericaRx.