Axe hair care line keeps it simple

by Bionic Beauty on 03.Jul.2009 · 2 comments

Axe for men, De-Glue Intense hair care shampooAxe for men, De-Glue Intense hair care shampoo
The Axe Man.

We’re all familiar with the Axe commercials, right? Women flocking to the yummy smelling guy? Well, a guy friend o’ mine agreed to review some of Axe’s latest goodies from Axe. Their new line is geared to be “man-friendly”.

For instance, here’s a typical conversation in Bionic-land when a guy pal comes to visit or wants to look through my hair care goodies. Yes, guys do like hair care… even though most won’t admit it to your face…

Guy pal: Hey Jams… which of these eleventy-thousand bottles in the shower is for my hair?
BB (that’s me): Uhhh… you can use the pink metallic one but you won’t need much because it’s sulfate free and very concentrated…. /insert more girlie product babble here/.
Guy pal: You mean this one that says Coiff de whatever? Why can’t they just say Shampoo???
BB: Yeah, that one.

First, yes… Jams is one of my many nicknames. What it boils down to, is my shower is a mini arsenal of bath goodies. There are bottles and potions everywhere. And I agree, sometimes it does feel like one needs a secret decoder ring to figure out what to use, and when.

This is where the new Axe line fits right into a man’s thought process- straight forward, clear, smells nice (yet another thing guys may/may not admit- but they do like to smell nice), and no frills or fuss.

So without further fussiness, here’s a summary from a handful of my guy friends who tested the new Axe hair care products

Axe De-Glue Shampoo

  • Scrubbing particles really do their job to de-gunk hair
  • Smell is good (BB says “See, I told you they like to smell nice.”)
  • Not much suds but leaves hair clean and soft

Axe De Glue Intense Hair Shampoo (a 12 ounce bottle)Axe for men, De-Glue Intense hair care shampoo is $5.44 at (which is 55 cents cheaper than

Axe for men, Clean Look hair styling pomadeAxe for men, Clean Look hair styling pomade
Axe Clean-Cut Look Pomade

  • Too goopy, thick and gunky
  • De-glue shampoo is a must to remove
  • Does not spread easily
  • Scent is fresh and clean

Axe Refined Clean-Cut Look Hair Styling Pomade (for a huge 2.64 oz tub)Axe for men, Clean Look hair styling pomade $6.43 at AmericaRx.

There you have it. Notice how guy’s make their reviews short and too-the-point? I tend to get a bit more wordy with mine.

FTC Disclosure: This item was sent to me free of charge in return for an honest review. The opinion in this article is based on my personal experience and was not influenced by any source. I was not compensated for this article. Feel free to read my disclosure policy for more information.

{ 2 comments… read them below or add one }

1 elle marceau July 24, 2009 at 2:08 pm

cute new AXE commercial…

love it!


2 Mick December 13, 2010 at 1:07 pm

Nice review-I’m a marketing student doing a project on Axe Haircare and was wondering are many of your guy friends buying axe-hair care products now, or are they sticking with what they used before?


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