Category — Smashbox

You knew I’d have to take a deeper look at this mascara at some point, right? At the end of 2007, Smashbox Cosmetics released “Bionic Mascara”.

Here’s what Smashbox has to say about the mascara:

THINK: Lashes with superhuman strength.
WHAT IT IS: A jolt of energy for lashes. Sure, we all want the illusion of fuller, longer lashes. But why stop there? Perk up lashes from the inside out with Bionic Mascara from Smashbox Cosmetics. It’s no fantasy: The ionic technology behind Bionic Mascara makes lashes longer and stronger. No more dry, brittle lashes when the makeup comes off at the end of the night—just healthy lashes as far as the eye can see.    Ionic technology now does for lashes what it’s done for hair as it strengthens, lengthens, and volumizes.

Bionic Mascara’s secret weapon is a chain molecule with a positive charge. The friction caused by sweeping the mascara brush across lashes causes a negative charge. The positively charged formula binds to negatively charged lashes with just one coat.

While the ionic formula promotes shine and strength, aloe, wheat protein, silk and olive oil go to work conditioning. Bionic Mascara’s specially engineered brush eliminates clumps and delivers carbon black color in one fell swoop. The long-wearing, water-resistant formula means longer, stronger lashes all day.

Has anyone tried this mascara? And if so, what were your thoughts? Being we share name-sake, I’d love to get some details on its performance.

The Product: Eyeshadow single by Smashbox, in color “Smashing Strike” (A slightly shimmery light oyster).

The Review: Since this was my first trial of a Smashbox eyeshadow, I was not really sure what to expect. The shadow applies just wonderfully!! I was very impressed by how smooth the shadow is. It doesn’t pull on your lids. The pigment is nice and true on your skin. Since this was a lighter color, I used it for days that I wanted that “No Makeup” look (going to the gym, running errands, etc). It’s also great as a brow highlighter or to blend with darker shadows for a more subtle look.

The Cost and Where to Buy: Smashbox shadows can be bought at Sephora ($16 for the singles), but it looks as though the Smashing Strike color is no longer offered.