Welcome to another “Powerful Beauty” Friday at the Bionic Beauty blog… This week I am switching things up. Instead of focusing on a positive definition, I’m highlighting a complete opposite example of Powerful Beauty.
Have any other Bionic Beauties been a tad offended by the new marketing campaign for Axe’s Twist and Shift fragrances for men? The Shift body spray’s gimmick is that it supposedly changes scent “through the day”.
The ad doesn’t just hint at its message, it bluntly states that “women get bored easy”.
If you haven’t seen the video, take a 45 second break and have a watch…
Is that the best that Axe’s fancy PR Marketing department could create? An advertisement embracing the fact that women are single-minded, flaky, easily distracted, and also continually flop their eyelashes around?
From the Axe-man’s changing appearances, the ad suggests women can not value a man unless he is constantly updating his costume, putting on a pretense, and playing head games with us.
Do women want a shifty man who is going to leave twisting when he gets bored of putting on an act? Apparently we certainly couldn’t be attracted to a guy is unique and true to his own personality.