e.l.f. launches new Studio Professional makeup line!

by Bionic Beauty on 06.Nov.2008 · 17 comments

Breaking news for Bionic Beauties!

e.l.f. Cosmeticself cosmetics (eyes.lips.face) has launched a whole new line of makeup tools with their Studio “Professional Line”. Sleek packaging, dual-use items but with a slightly higher price- $3 instead of their usual one dollar. Still cheap-O on the grand scheme of things!

Here’s what the new collection includes so far… (**note: You can click the images to go direct to elf’s page for that project. I tried to make it easy for you to check colors, ingredients, etc.)

eyeliner and shadow stick – (these look SUPER cool. Eyeliner on one side & coordinating thick shadow pencil on the other. Available in pearl/glow, black/smoke, brown/basic, green/moss.

eyebrow treat and tame – Available in light, medium & dark to suit all brow colors. One side holds a “treat” gel to help ‘grow your brows’ (???) and the other side is a tinted mascara to color & tame them.

eyebrow kit – each compact comes with a tinted wax & a colored ‘setting’ powder to get full & tame brows. Did I mention this compact looks JUST LIKE Nars’ eyeshadow duos??? This item is really intriguing me since most brow waxes are *much* pricier.

There’s lots more products… yep, I’m giving you the WHOLE rundown on the new makeup collection, so keep on reading!

lengthening and volumizing mascara – Colors are black & dark brown. I haven’t heard stellar things about elf’s $1 mascaras, so hopefully they improved the formula.

dark brown

under eye concealer and highlighter – This is another dual ended product which I love (less products to clog my makeup case!) Anyhow, it comes in three shades: glow/fair, glow/light, and glow/medium. They’ll need to add a dark option to this concealer to round it out. One side is a creamy concealer loaded with green tea, chamomile, vitamins, and caffeine to reduce under eye puffiness. The “glow” side is creamy highlighter to bounce light around your eyes. Use as an eye shadow base, under eyes, in eye corners or as a brow/face highlight. This is another must-try for me. I’ll be ordering it soon since I really love highlighters and having one sized “to-go” for my purse would be grand!

eyebrow lifter and filler – A double sided pencil. One side is a sheer, slightly shimmery brow highlighter (it sounds just like the ‘glow’ concealer side I detailed above, but in pencil form) and the other side is a brow pencil. Available in ivory/light, ivory/medium, and ivory/dark which should cover everyone.

eye primer and liner sealer – Use the Prime side all across your eyelid before applying your eyeshadow. It’s supposed to help keep shadow in place, prevent creasing and improve wear. Use the thin-brushed Liner/Sealer side to transform any of your eyeshadows into eyeliners. Sweep the liner sealant brush across your shadow and apply to lash line. Clean the brush when you’re done.

lip primer and plumper – The Primer side goes under your lip color to hold it in place “all day” (so says the elf site). The Plumper side goes on alone, over the primer, or over lip color. It’s a tingly plumper based with cinnamon for the plumping effect.

lip liner and blending brush – A self-sharpening lip liner on one end (only available in a neutral tone called “Natural”), line your lips, then flip the pencil around to use the taklon brush to blend the line out. Top with gloss or lip color.

lip definer and shaper – The Shaper side is nude, slightly shimmery pencil to outline the skin around your lips (for a subtle highlight just use on the V of your upper lip; for a full pout, highlight all around your lips and blend slightly with a Qtip or foundation brush/sponge). The definer is a neutral lip pencil for lining your lips.

translucent mattifying powder – Just what it sounds like. A clear, light pressed powder (again packed in that NARS dupe compact, hee hee!) with a sponge application. At least it’s not packed with one of those darn crappy ‘puffs’.

contouring blush and bronzing powder – A pink based blush and a brown based bronzer for highlighting, contouring or just making your cheeks glowy!

concealer pencil and brush – This soft pencil is a concealer and acne spot-treatment in one. Dab it over your small pimples, scars, etc to hide them. The added Tea Tree Oil (see how Bionic uses Tea Tree Oil to spot treat blemishes) and Salicylic Acid. The pencil’s cap holds a built-in sharpener and the other end of the pencil is a soft taklon brush to blend out your concealer. Interesting concept and perfect for traveling with all the liquid restrictions these days!

waterproof lengthening and volumizing mascara – This is the waterproof version (duh) of the mascara above. Colors are black & dark brown.
dark brown

Do any of you plan to try the new makeup from e.l.f. Cosmeticself cosmetics? I just won a $5 gift card (subscribe to their blog for details) so I figure I’m going to grab one of the eyeliner and shadow sticks, and a concealer and highlighter combo. I’ve had superb luck with the regular e.l.f. concealer (my review)… so I’m crossing my fingers this will be as splendid! Tell me what you’re ordering!


1 The Cheap Chick November 6, 2008 at 3:36 pm

Bionic Beauty’s X-mas List for The Cheap Chick:
The mattifying compact
The highlighter/concealer
And a trip to the BB homestead so we can play with our new cheap make-up!

Just kidding – I will totally order these all by myself!

2 Mythbuster Beauty November 6, 2008 at 5:30 pm

This is a very smart move for e.l.f. and I am definitely going to try some of these products out (probably the eye liner/shadow stick and the concealer/highlighter).

Can’t wait to hear what you think of them too!

3 Anna November 6, 2008 at 8:38 pm

Hi! How much do they costs?:) TIA!

4 BionicBeauty November 6, 2008 at 9:52 pm

Cheap Chick- Check. I’ll have the tickets up to you. 😉 lol You’ve got to find the deals, though.

MBB – We picked the same things! Figures. Ha!

Anna – Hey there! Thanks for stopping by 🙂 Each new elf Studio product is $3. That an increase from their normal pricing, but less than their “mineral” makeup and body care/bath product lines (which both run $5 each). hope to see you around. Take care, girl!


5 Anna November 6, 2008 at 10:28 pm

Oh my that’s damn cheap! When are we going to have that here in the P.I.? 🙁 see you around!! Thanks for posting 🙂 Luvit!

6 mo November 8, 2008 at 2:47 pm

Lip liner and blending brush-You had me at Taklon, you had me at taklon.
Concealer pencil and brush- Sounds great, though it’s not going to be the only concealer you carry. Can you imagine using it for undereye? Yikes!
Like you I am intrigued by the eyebrow wax. So I’ll either wait for you to try it, or I’ll wait until my bank account has recovered from the Sephora F&F deal to buy it!

7 BionicBeauty November 9, 2008 at 10:03 am

Mo- Ah yes, taklon. 🙂 I heart Taklon brushes too. So easy to blend and clean… plus they don’t seem to shed nearly as bad as the natural bristles.

This would be the way it would go if I used the concealer pencil under my eyes- breathe on pencil to soften it a bit, start to rub gently under eye, dogs come screaming into bathroom and ram BB. BB jabs herself with pencil. Bionic Hubby has to drive BB to ER. 😉

8 Peggy Ditta November 9, 2008 at 10:47 am

Thanks for the heads up! I have been wanting to try elf cosmetics!

9 Thanu December 6, 2008 at 9:24 pm

Is the new studio brush kit worth it? I’m thinking of buying it but I don’t want it falling out on me

10 Bionic Beauty February 7, 2009 at 5:26 pm

Thanu, I haven’t tried the brush kit yet. I’ll be posting reviews of some of the other items soon though.

Has anyone else tried the new Studio Line products?

11 Princess Crystal February 13, 2009 at 1:49 am

I have the complexion brush and powder brush – they’re SO soft! The complexion brush is big, fluffy, and perfect for my mineral makeup setting powder. The blush and bronzer compact has amazing pigmentation and show up nicely on darker skin tones. I haven’t tried any other Studio Line products yet, but I definitely plan on ordering more!

12 Bionic Beauty February 13, 2009 at 2:30 pm

Hi Crystal, First off, welcome to Bionic Beauty!! I’m so glad you shared your experiences with the elf Studio Line. I’m really interested in their concealer/highlighter duo, but haven’t gotten around to ordering it yet. That complexion brush sounds wonderful in how you describe it. I guess I’ll be adding that to my wish list! 🙂


13 andra August 27, 2009 at 3:15 pm

I love the ELF Studio cosmetics, but I’m from Romania and they don ‘t ship here.:( I really want to buy some brushes from them. Do you know another website where I can order ELF product? Please help!:D

14 Bionic Beauty August 27, 2009 at 5:34 pm

Hi Andra, First off… welcome to Bionic Beauty!! I know other sites do not sell the elf products unfortunately. But you may try emailing them to at least let them know that you’re interested. Maybe get some friends to do the same and if they see interest, maybe they will start shipping to you. 🙂
Bionic Beauty

15 andra August 28, 2009 at 7:43 am

Thank for having me here and for your answer.
I allready email them, and until now I didn’t recieve any replay. I will try with my friends now, i hope it works.:D
Have a nice day!

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