It comes packaged in a tube with a soft-tipped wand applicator (like many lip glosses). I appreciate the tube being clear as it makes it easy to judge how much product remains. Application was easy. I tried putting it underneath my standard face makeup (apply, then let it set for a minute or two) and also on top of my makeup/tinted moisturizer and both worked equally well. If you are using this with a powdered mineral makeup, be sure to apply the concealer first. (A liquid over top of a powder product creates horrendous clumping action.)
All day wear, no running and no creasing, and it covered so beautifully! I can’t really ask for more than that.
The only drawbacks I experienced: 1) The cap on mine separated from the swab applicator, so I have to remove the cap, and then unscrew the applicator wand and 2) the product tends to separate a little in the tube, but a few quick shakes remedies this situation.
The Tone Correcting Concealer by e.l.f. cosmetics can be purchased online for $1, or try your local K-Mart or Target store.