Head for Change with Paul Mitchell

by Bionic Beauty on 09.Oct.2007

Paul Mitchell hair carePaul Mitchell hair care

What type of marketing buzz gets *you* these days? For me, it’s either viral or green. I’m a self-admitted sucker for viral marketing and even more so for marketing with a “green” (i.e. eco-friendly) twist.

Paul Mitchell’s website has been redesigned with green in mind. And yes readers, it pulled me right in. Head For Change is their new campaign to get younger people involved in the global community. To entice even further, they are offering a chance to win some Paul Mitchell hair care products for those who sign up.

So ladies, what marketing buzz pulls you in?

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