Back when I first heard the news of Jemma Kidd doing a line of makeup for Target called JK, I was beyond thrilled. And I still am. After a thorough test of the Pro Finish Moisture Tint with SPF 20, basically a tinted moisturizer, I’m here with my thoughts…
First off, I LOVE the JK Jemma Kidd packaging. Black with red flowers and trendy rock star looking makeup? Yes, please! Moisture Tint comes in a 1.01 ounce tube. You just squeeze out the makeup and apply. It’s currently only offered in 3 skin tones (fair, mid, and mid-dark). I have the mid and I’m actually very pale, so I’m not sure the 3 offerings will cover everyone.
The scent on this makeup sort of turned me off. It’s very “makeup-y”, and actually feels much heavier than any tinted moisturizer I’ve used in the past. This makeup is more like a traditional foundation. It blends very well and held up superbly in the Florida humidity. It does contain some oil (see my test results here), so I’d be sure to check the ingredients for items you might be sensitive to. Overall, it’s a great makeup and if you need a bit more coverage than a traditional tinted moisturizer, this may be the one for you. And you gotta love the fact it has SPF 20! I’m not sure the high-ish price tag is worth it though. If I’m to spend that much in the future, I’d probably rather get my favorite mineral makeup or a department store foundation.
Find the JK Pro Finish Moisture Tint at Target stores or Target.com (it runs $28).
Photograph is the copyright of JK Jemma Kidd and Target.