Thevi Cosmetics is unique in many aspects. When I was first introduced to the brand, I really took note of how well their marketing stood out from the throngs of standard cosmetics. Thevi is marketed towards what they call “the New Ethnic Market”. Who is the Thevi woman?
“She represents the New Ethnic Market. She is every light-to-dark skinned woman of Asian, South Asian, Hispanic, Middle Eastern, and Mediterranean descent. Sophisticated. Educated. With a multi-faceted lifestyle. Usually first generation American, she holds to the traditions of her family and her ethnic roots, often has close ties to the cultural diversity of other ethnic communities, while being deeply involved with the modern American lifestyle.” (~from Thevi’s website)
Their tagline? “Inner beauty made visible.” Love it! And the inspirational message above fits in so well with Bionic’s Achieve Powerful Beauty that I was immediately drawn to try to some of their beauty products…
My first foray into Thevi was with their Liquid Powder Mineral Foundation with SPF 15. WOW! This product is fabulous. And I guess I’m a bit speechless (which doesn’t happen often) and I’m drawing blanks on what other adjectives I can use to describe how in love with this foundation I am.
Amazing, Outrageous, Cowabunga! (Ok, I’ll stop now…)
Anyhow, you get the idea. I rarely wear standard foundation makeup (typically they are too cakey and clogging for my skin) and tend to prefer tinted moisturizers, but this Thevi foundation has rocked me. I applied a pea sized amount of the Sandy Beige which was a bit dark for me, but it blended out and melted right into my skin. This is a great color for those who have a bit of a tan or have some Italian blood like me (i.e. olivey skin). I applied mine with a foam cosmetics sponge and didn’t even use concealer. It left my skin soft, glowing, and provided medium coverage. I LOVE the SPF! And this makeup didn’t even melt in the hot, sticky and humid Florida weather! No sliding, no transferring to my cell phone. I’m in heaven!
You can purchase the Liquid Powder Mineral Foundation via the Thevi Cosmetics website for $32 for a 1.2 oz tube. It’s available in 6 shades to suit light to dark complexions. Highly recommended. This is definitely a Bionic Buy!
Stay tuned for my reviews of Thevi’s eyeshadows and lipsticks.
(Photo copyrighted by Thevi Cosmetics)