Bionic reviews L’Oreal EverPure sulfate-free hair care

by Bionic Beauty on 06.Apr.2009 · 33 comments

L'Oreal EverPure shampoo and conditioner review by Bionic Beauty
L'Oreal EverPure shampoo and conditioner review by Bionic Beauty
Finally there’s a sulfate-free hair care line available right at your local drugstore and supermarkets; and it’s not baby shampoo either! L’Oreal’s brand new line “EverPure” delivers all the loveliness of sulfate free hair care without the salon price tag.

Why Sulfate-free? Well, for one, sulfates aren’t the best thing in the world for you or your hair. They strip color, moisture, and shine from your hair. And L’Oreal has taken notice that more of us are moving away from sulfates. Sulfates create the suds in our soaps, shampoos, laundry detergents and body washes. Those same suds create the harmful stripping I mentioned above.

About a year ago, I started testing sulfate free shampoos. After many trials (and many failures), I found AG’s Colour Savour (read my AG review) shampoo and conditioner. While that line is still a top favorite, L’Oreal’s EverPure is now tied for the top spot. It lathers nicely (yes, you do still get suds!), has an amazing and refreshing rosemary mint scent, has some natural ingredients, is pretty darn cheap, and very accessible (I’ve spotted it at Walmart, Target, CVS, Walgreens, and all my local groceries).

My fine hair doesn’t get weighed down– instead I’m left with extreme shine and softness, and loads of body. The conditioner is flat-out amazing. It seems to know when I need extra moisture. My scalp gets clean with the shampoo, and I have zero buildup. In short, I’m sold. I have been singing the praises to friends and family about this line. I have even stopped people in my local stores when they are looking at high-end shampoos and told them to save their money and get the EverPure.

When going sulfate-free, be sure to test for at least a week. You’ll need to allow your hair to adjust to not having all that added crap in most shampoos. I’ve also noticed I do not get nearly as much color washout or fading in between my hair coloring and highlights. The L’Oreal EverPure shampoos and conditioners are a definite Bionic Buy. 5 stars, all the way!

The EverPure system runs $6.99 at Drugstore.comL'Oreal EverPure shampoo and conditioner review by Bionic Beauty and I’ve seen the same prices at my local grocery and drugstores. You can pick from Smooth, Volume or Moisture depending on what type of TLC your hair needs.

If you’d like to read more reviews (more research is always better, right?), check out the multitude on Total Beauty for both EverPure Shampoo and EverPure Conditioner.

Okay Bionic Beauties, have you tried L’Oreal EverPure or a similar sulfate-free hair care line? What are your thoughts and experiences? Share your own reviews below!


1 Jessica Greco April 6, 2009 at 12:40 pm

I tried these out too and I love them! Especially the smell. I can wake up to that every morning.

2 Hilary April 6, 2009 at 2:59 pm

Yay! I usually use the L’Oreal Professional Vitamino Color Series but am growing weary of having to order it online. I will definitely try this!

3 Naomi April 6, 2009 at 6:15 pm

I bought the L’Oreal EverPure Volume and Smooth sets and really like them, although I think the Moisture would be great. They smell fantastic and leave my hair very soft and manageable.

4 Hana April 6, 2009 at 8:13 pm

I got the moisture shampoo and conditioner a month or two ago and I love them. Sadly, I’m trying to use up my older shampoos right now, so I only use the Everpure maybe once a week, but it really is nice.

5 kboo May 26, 2009 at 9:57 am

omg i love this stuff 🙂 my hair is softer, more manageable, and doesnt break off at the ends as much. & my hairdye lasts longer which is great, because i blowdry it and straighten it everyday. if you havent triend the rosemary and mint moisture masque deep conditioner stuff, you HAVE to. my hair has never felt better than this.


6 MoonLightOnWater August 23, 2009 at 10:34 pm

I have relaxed and colored hair and this stuff is GREAT! Silky smooth with shine and bounce….I was about to try WEN, but thought this would be a more affordable choice as an interim step. I see no reason to move on to WEN at the moment…totally happy with EVERPURE.

7 Crabbypatti September 15, 2009 at 1:15 am

I saw an EverPure ad today & had to google it. I wish I had seen it sooner. I’ve been using Wen for 2 months now & my baby fine oily “feathers” (that’s how stylists refer to my hair) have turned into normal hair. I’m using it for texture but I have noticed there’s no color fade. The fig smells terrific! I will give EverPure a try though.

8 Bionic Beauty September 15, 2009 at 8:40 am

Hi Patti, Welcome to Bionic Beauty! I’ve wondered about the Wen hair care since I have seen it on so many infomercials lately, but never got around to trying it. I’m guessing the EverPure would be very similar. There are different varieties for scents and for your hair type- volumizing, conditioning, etc. Let me know if you try it. They were running free samples a few months back, but I’m pretty sure those are expired now. 🙁

I hope to continue to see you around Bionic Beauty!

9 Betty June 3, 2010 at 9:53 am

Everpure was ok, but after using it for a few weeks it started to dry my hair out. Finding a good lauryl sulfate free shampoo isn’t easy, but i finally found one that is perfect for me don’t give up.

10 jessie August 1, 2010 at 4:47 am

wowww.. love it .got t from new york the 3 piece with mask – its wonderful..

11 Bionic Beauty August 4, 2010 at 4:24 am

Hi Jessie, Welcome to the Bionic Beauty blog & website! I’m glad you are liking the L’Oreal EverPure hair care items… and I really appreciate you sharing your experience with the rest of the Bionic Beauties across the world.

Hopefully I’ll see you around the site soon!
All my best,

12 Jaymie September 21, 2010 at 12:45 pm

is this only for color treated hair though??

13 Bionic Beauty September 27, 2010 at 3:54 pm

Hi Jaymie, No these shampoos and conditioners are for all hair types. They have versions for dry hair, normal hair, fine hair and for color-treated hair. Sulfate-free helps us all, and the earth since sulfates are bad when they end up in our water supply. Sulfate-free will give non-color treated hair more shine, less buildup, and weigh it down less since it doesn’t have strip your hair or treat it so roughly.

I hope this helps explain things. 🙂 Feel free to comment back with questions. And most importantly, Welcome to Bionic Beauty! I hope to see you around the blog in the future.
Best regards,

14 Marsha November 8, 2010 at 9:37 pm

I tried L’Oreal’s Everpure after reading about it in Essence magazine. I am an African American woman with natural hair which means I do not have a relaxer. Everpure left my hair softer instantly. This is only my second week using it so I can’t comment on long term benefits/costs but I know it felt a lot silkier instantly and mt hair is pretty kinky. Just wanted to let readers know that it works for ethnic hair too.

15 Krystal August 18, 2011 at 12:40 am

this is exactly what I needed to hear…..Im natural too and Im starting to think that the sulfate shampoos are use are WAY too harsh for my hair… I think Ill give these a try! Thanks!

16 Elizabeth Peremans November 12, 2011 at 9:31 pm

I am hispanic and have curly hair and I used the shampoo once and am hooked… my hair is soft and my curls have lasted me two days without getting frizzy. I am looking into purchasing the conditioner and masque next… I am so excited as I have been testing different shampoos and conditioners for months now and I finally found the one that I’ll be sticking too… SO YES, it absolutely works on ethnic hair!

17 NickiTay November 13, 2010 at 12:41 pm

I have color treated hair, so I need a sulfate shampoo to protect the color, and make it look glossy and shiney

People complain that sulfate free shampoos the lack of sudsy action, which sometimes happens with sulfate-free shampoo, but you can try the Shielo Color Protect Shampoo, which is sulfate free and it lathers up and is better than any sulfate free shampoo I have tried. Definitely best to make your hair look great while being sulfate and chemical free…

18 Bionic Beauty November 18, 2010 at 12:30 pm

Hi Nicki, Thanks for the Shielo recommendation. The L’Oreal sulfate-free products (EverStrong and EverPure) have plenty of sudsing action. I actually end up using less than regular sulfate shampoos and they still suds better and clean my hair much better. 🙂 I’ve been sulfate-free for over three years now and my hair color lasts much longer, my hair is stronger, less breakage, and is incredibly healthy (even though I torture it with lots of dye!).

I hope to see you around Bionic Beauty in the future. Feel free to comment anytime!

19 amelia November 23, 2010 at 3:08 pm

fab blog! thank goodness there’s a budget friendly sulfate-free option- I just got a keratin treatment for my curly, coarse hair and am on the prowl for drugstore buys that won’t strip off the keratin protein! do you think these fit the bill? i need a really moisturizing conditioner as my hair is so dry, so i’ll have to check these out 🙂


20 Bionic Beauty December 5, 2010 at 3:22 pm

Hi Amelia, Thanks for commenting and joining in at Bionic Beauty! I hope to continue to see you around the blog. 🙂

As for your hair, I think L’Oreal’s EverPure line would definitinely work for you; but I would personally recommend their new EverStrong line. It is basically the same, but geared more to people with uncolored hair – for you get the moisturizing variety since you mentioned your hair is dry (like mine). Pass on their Deep Conditioning pump-out bottle though and get the UV spray instead for a spray-in, leave-in conditioner. It works wonderfully!! They had free samples of EverStrong not too long ago, but it looks like they have run out. I’ll keep an eye open and post them as soon as any come available (cross your fingers!).


21 ria April 24, 2011 at 10:11 am

Loreal sulphate free is the best shampoo ever ,love the feel while I’m washing my hair,it feels so light silky.Love the smell .My hair doesn’t get frizzy anymore.I tried so many to control the frizz this is the best.
The results for that price is like a awesome deal!!

22 Jen May 25, 2011 at 7:16 pm

I am going in for a Brazillian Blowout in about a week. The prices on the products they suggest you use are outragious. All are sulfate free. Do you know if this would hold up or be similar to the product line that they suggest using?

23 Riley July 5, 2011 at 9:15 am

i dont know how all of yall like it so much? it made my hair super greasy and nasty feeling. im still using it though because the sulfate-free is good for acne.

24 Vijaya February 18, 2012 at 6:16 am

Can loreal moisture sls free shampoo and conditioner use for permed and coloured curly hair

25 Vijaya February 18, 2012 at 7:05 am

Recently I am using sunsilk keratinology curl shampoo and conditioner. My hair is dropping alot. Can you suggest which loreal everpure sulfate free shampoo will be suitable to maintain my perm curly and coloured hair without weighing the hair down and also for daily use.

26 Jennifer February 20, 2012 at 11:11 am

i was thinking abo0ut buying wen online and i saw this at walmart and thought ok et me try it.

My hair smells amazing.. looks shiny and feels soft , i feel is a upgrade from my infusion for sure and i liked that but i want better hair.

i feel like over the weeks passing this will improve my hair and make it more healthy since i bleach and color it alot..

I am still going to try wen just to see what thats like but i will be buying everpure for long term use that’s for sure..

great price can’t beat that just would like to buy a larger bottle of them..

27 brenda June 4, 2012 at 4:58 pm

can you use these products on hair extensions?I know you need these types of shampoos etc,but not sure if you can ,i have extensions and i bough special products for my extensions it cost me alot for the 3 products i have if anyone has and had great results please let me know as extensions dry out really fast and i would like something to keep them looking shiney fresha nd not dry.I have seen these products but wasnt sure if i could use them or not .

28 Kate October 9, 2012 at 11:51 am

Hi, I’ve got bonded hair extentions, do u think this shampoo would be alright to use as it has no sulphate in it. Hope you can help x

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