Finally there’s a sulfate-free hair care line available right at your local drugstore and supermarkets; and it’s not baby shampoo either! L’Oreal’s brand new line “EverPure” delivers all the loveliness of sulfate free hair care without the salon price tag.
Why Sulfate-free? Well, for one, sulfates aren’t the best thing in the world for you or your hair. They strip color, moisture, and shine from your hair. And L’Oreal has taken notice that more of us are moving away from sulfates. Sulfates create the suds in our soaps, shampoos, laundry detergents and body washes. Those same suds create the harmful stripping I mentioned above.
About a year ago, I started testing sulfate free shampoos. After many trials (and many failures), I found AG’s Colour Savour (read my AG review) shampoo and conditioner. While that line is still a top favorite, L’Oreal’s EverPure is now tied for the top spot. It lathers nicely (yes, you do still get suds!), has an amazing and refreshing rosemary mint scent, has some natural ingredients, is pretty darn cheap, and very accessible (I’ve spotted it at Walmart, Target, CVS, Walgreens, and all my local groceries).
My fine hair doesn’t get weighed down– instead I’m left with extreme shine and softness, and loads of body. The conditioner is flat-out amazing. It seems to know when I need extra moisture. My scalp gets clean with the shampoo, and I have zero buildup. In short, I’m sold. I have been singing the praises to friends and family about this line. I have even stopped people in my local stores when they are looking at high-end shampoos and told them to save their money and get the EverPure.
When going sulfate-free, be sure to test for at least a week. You’ll need to allow your hair to adjust to not having all that added crap in most shampoos. I’ve also noticed I do not get nearly as much color washout or fading in between my hair coloring and highlights. The L’Oreal EverPure shampoos and conditioners are a definite Bionic Buy. 5 stars, all the way!
The EverPure system runs $6.99 at Drugstore.com and I’ve seen the same prices at my local grocery and drugstores. You can pick from Smooth, Volume or Moisture depending on what type of TLC your hair needs.
Okay Bionic Beauties, have you tried L’Oreal EverPure or a similar sulfate-free hair care line? What are your thoughts and experiences? Share your own reviews below!