Review: Simple’s affordable Kind To Eyes makeup remover

by Bionic Beauty on 03.Jan.2010 · 23 comments

Simple Skincare's Kind to Eyes eye makeup remover - Review by Bionic Beauty blog

Here’s the latest from Bionic Bronnie… check out her thoughts on one of the newest makeup removers to hit the cosmetics world!

I commend any product that quickly tears through a serious mess of primer, shadow, liner, mascara and the rest of the “buildup” on my eyes by the end of the day. Simple’s new Kind to Eyes Makeup Remover is oil free and does not leave a greasy residue. Unfortunately, it burned my eyes like crazy every time I used it- whether in the shower or at the sink with a cloth. The bottle clearly states the remover does not sting or irritate the eyes, furthermore is dermatologist tested. Of course, your mileage may vary since we all have different levels of sensitivity. Something that works for me, may be the worst thing you’ve ever tried; and vice-versa. Individuality makes life exciting, and Bionic!

I was seriously bummed since I would love to find an affordable eye makeup remover that does not burn. Simple’s did stop burning once I rinsed my eye area thoroughly in the shower. It does quickly, easily and thoroughly remove every trace of eye makeup, even waterproof mascara. But I would suggest trying it carefully at first to judge your own results (as you should with any new product around your eye area!).

Kind to Eyes makeup remover ingredients: Aqua/Water, Poloxamer 184, Butylene Glycol, Ceteth-20, PEG-20 Glyceryl Laurate, Laureth-23, Panthenol (aka Pro-Vitamin B5), Disodium Phosphate, Calcium Disodium EDTA, Chlorhexidine Digluconate, Sodium Methylparaben, Sodium Phosphate, Citric Acid (aka Vitamin C).

I have fair skin that is prone to sensitivity and irritation;  so this doesn’t mean Simple’s Kind to Eyes Makeup Remover is not a good product. Since it’s ultra affordable, you can still pick it up without feeling too guilty. If it doesn’t work for you, I’m sure a friend or relative would love to give it a try. Simple’s Kind To Eye makeup remover is $7.99 for a 6.7 ounce bottle.

I do appreciate the opportunity to have reviewed Simple’s new Makeup Remover and when I have some serious makeup and dirt to remove, I may reach for this product. Then I’ll followup with my normal skincare routine, which doesn’t specialize in the removal of makeup, dirt and clogged pores). To me, this falls into a “pre-cleanse” skin care category.

~Bionic Bronnie

FTC Disclosure: This item was sent to me free of charge in return for an honest review. The opinion in this article is based on my personal experience and was not influenced by any source. I was not compensated for this article. Feel free to read my disclosure policy for more information.


1 Doreen January 3, 2010 at 6:19 pm

Hey, great review. I get red skin around my eyes when I use the one I have. I’m gonna go look for this one.

2 Paula January 4, 2010 at 4:12 pm

I am using Sephora’s eye makeup remover and find it to remove most eye make up, etc. They have two kinds – one for waterproof mascara and one for regular mascara. It’s pretty good and at just $10 for the bottle it’s cheaper than Lancome Bi-Facil that I have been using for years.

3 Bionic Beauty January 5, 2010 at 1:10 pm

Hi Paula, Thanks for your recommendation! I’ve been meaning to try Sephora’s makeup remover. I used to only use Bi-facil, and still love it, but it’s too pricey for my budget these days. I switched to making my own version (recipe is here on the site). It’s all-natural, and I get the bonus of extra oils and conditioners on my eye skin and lashes! 🙂


4 jessica January 5, 2010 at 10:43 am

Hi Jamie!
A long time ago we talked about ion color brilliance hair dye. I am going to try it. Would you please tell me everything I need to get to use it? Also, I have really horrible, dye resistant grays. What should I use for that?
Thanks so much for the advice!

5 Bionic Beauty January 5, 2010 at 5:50 pm

Kelly just asked a very similar to question to this… and then scroll down to the last comments. Kelly’s and my response to her about the Gray Additive from Sally’s. I can’t remember the exact name on the bottle. It’s a little white bottle, white box with black lettering. It’s always right by the anti-brass, and anti-ashy additives at Sallys. 🙂

Also, I’ve found that switching to sulfate-free shampoo has helped me keep my color on my grays longer. I LOVE Kiehl’s Sunflower version (it’s kinda new, review to come soon), or my absolute favorite is L’Oreal EverPure Sulfate Free. They had samples a few months ago, and I fell in love with their shampoo, conditioner, and UV Spray (their leave-in pump conditioner “gel” is a waste, though, in my opinion. Go for the UV Spray if you want a leave-in conditioner.).

6 jessica January 5, 2010 at 11:08 am

Another question, I was looking at the Sally Beauty website and saw Clairol Premium creme developer. Have you use the clairol professional line?

7 Bionic Beauty January 5, 2010 at 5:46 pm

Jessica, I have tried the Clairol line (colors & developers) from Sally’s, but they didn’t cover or color any better than the Clairol version you buy at the drugstore. The colors may have been a *bit* more pigmented, but not enough to make a difference and they certainly didn’t win me over. 😉

8 jessica January 5, 2010 at 11:12 am

One more question ( for now-lol!) am I supposed to mix 2 different colors or pick one? I don’t want to look like one of those hair dyed ladies in the 1960’s whose every hair is the exact same color. Any advice? Thanks! I appreciate all of your honest reviews. It is so hard to tell which reviews are real on shopping sites.

9 Bionic Beauty January 5, 2010 at 5:59 pm

I usually use one color, because my hair tends to have natural light and dark strands that pick up the color differently, making it look like a natural highlighting job. I’ve never found Ion to be flat color. I *did* experience that with Revlon color (and it totally dried my hair out into straw. Ugh!!).

If you want a few colors, it’s easy to do. Just mix 1 color in one bowl (say Light Neutral Brown), then in another bowl mix the 2nd color (say Dark Golden Blonde). You can do as many as you want, but I would suggest only 1 or 2 for your first “outings”. You can simply do the underside of your hair in the darker color, and the upper half the lighter color. Just don’t go between lots of color families. You don’t want to pick 1 color in Ash (cool) and then another in Red-Violet (RV – warm tones). The purply-red can mix with the ashy-gray and end up icky depending on your current base color. 🙂

Also remember for your first try, to leave color on shorter than you’re used to, Ion is very pigmented and it might not take as long as other colors that you’re used to from the drugstore. Waffling on picking 2 colors? ALWAYS grab the lighter one. It typically looks darker on your head. You’ve probably seen my pics on here and I use Light Red Brown, or Light Copper Brown (depending on my mood). It’s more of a true deep brunette with red glints in the sun. 🙂

Hope this helps!! Always post back with questions. And don’t forget, the Sally’s ladies are REALLY helpful, too! (Tell them about my blog while you’re there… ha ha! A little promotion never hurts, right? /grin!/)

Also, I’m doing a whole series on at-home color. Trying to get it typed up this week. I took pictures last time I bleached streaks into my hair and all my tools, etc. I’ll cover the Ion at home color, different techniques and also crazy colors (like purples, blues, etc). Stay tuned!! Hopefully you can lend your experience to the pile for other Bionic Beauties out there!

All the best,

10 jessica January 5, 2010 at 11:19 am

Another question unrelated to hair. Do you have any idea of where I can find makeup application video tutorials and hair styling video tutorials?

11 Bionic Beauty January 5, 2010 at 3:32 pm

Hey Jessica, I am going to start with this easy question first. 🙂 For the makeup application tutorials, I usually just hop over to YouTube and do some searches. Granted there is a LOT of ick to sort through, but you should find some good ones there.

For hair styling, I usually trust (Disclaimer- they are a sponsor of Bionic Beauty, however, I was a supporter and had shopped with their site, and still do, for a loongggggg time prior to them becoming a sponsor here. Great customer service, wonderful brands, and darn good prices on flat irons & other styling stuff.) With all that said, I didn’t want you to think I was getting “kickbacks” or recommending Misikko because they sponsor my site. I honestly recommend them because they are a fabulous group of people. 🙂

Here’s a link to their hair styling guides & videos.
I’ve also posted some of the more helpful flat iron vids here on BB.

I hope this helps! I promise I’ll get to the rest of your hair questions here pretty quickly!

12 Bionic Beauty January 5, 2010 at 6:01 pm

I thought of another place for you to look at actual hair coloring videos- check out Ion’s website. There are some super videos on coloring there:

Most of them are geared towards professionals, but the color theory one may help and you can see different ways/ideas on using 1 or more colors on your head for subtle differences.

13 jessica January 8, 2010 at 10:44 am

Thank you so much! I am going to head up to Sally beauty today. Wish me luck! I will let you know how it turns out!

14 jessica January 8, 2010 at 4:06 pm

Hi Jami!
I went up to Sally Beauty today and got everything I need. I had so much fun there! The lady working was really great.
I washed my hair this morning, can I color tonight or should I wait until tomorrow when my hair is dirty?
Thanks so much for all your advice!

15 Bionic Beauty January 8, 2010 at 4:28 pm

Hi Jessica, I usually wait a full 24 hours (and try not to use any hair products like shine additives, etc) during that time. That way your scalp has built up some of it’s own natural oils which do two things:
1. Protect your scalp from the hair color chemicals (which aren’t nearly as bad as many people freak out about, so don’t worry. /grin/)
2. The oils also protect your scalp from being “colored”. That’s how I avoid looking like some of those women you see going around with brown or red parts and scalps. 😉

Good luck! And I’m glad you had a great shopping trip!!

16 jessica January 9, 2010 at 2:52 pm

I am about 10 minutes until I am ready to rinse the color out. I am hoping what still looks like grays are just lighter brown. 🙁

The ion dye was a lot easier to apply with the brush instead of the bottle from the grocery store stuff.

17 Bionic Beauty January 9, 2010 at 2:54 pm

Jessica, You can take that brush and put a little extra on top of the grays. I usually touch them up every few minutes (or check them to add more color if I need too). Sorry!!! I totally forgot to mention that before. Go put some on now… and worst case, add some when you get out of the shower on the stubborn areas for 10-15 minutes then rinse again.

18 jessica January 9, 2010 at 3:37 pm

Okay, The color on the rest of my hair looks great, it is just a few grays in the front. I conditioned my hair after coloring. Should I wash it tomorrow before coloring those last few grays? I can’t believe how inexpensive this was compared to the boxes at the store.

19 Bionic Beauty January 9, 2010 at 4:00 pm

When I miss grays, or need more coverage, I condition like you did, then rinse the conditioner out really well. Let my hair air dry a bit. Then apply some more color to the grays. You can also blast them with heat from your hair dryer (on high is fine, just don’t burn yourself by getting to close to your head!) every 10 minutes. The heat helps open the cuticle so the color can soak in better. I don’t recommend this for everyone since some people’s hair is very porous. if they added head, the color could come out super dark… but since your resistant strands sound just like mine, I’m giving you my “Top Secret Tips”. (wink wink!)

So in short, finishing them up today should be fine. or you can wait. Really whatever is easiest for you. I usually just do it all at once because I always put it off until the last possible minute before a family gathering, date, event, etc. And then I’m in “must do it now” mode. 😉

It’s great how much money it saves, right?!? Makes you realize how much salons are making on a color process when they charge $60+ for a color.

The Ion shampoos & conditioners are really good as well. i haven’t tried them all, but they are cheap and I typically try a new one whenever my stash runs low. I love them all so far!


20 jessica January 9, 2010 at 4:38 pm

Thanks, Jami. I will let you know how it turns out. I guess I will need color protecting shampoo. What do you recommend that is inexpensive and I can get at Sally Beauty or the grocery store. If you had a recommendation for something volumizing that would be wonderful.
Thanks again!

21 Bionic Beauty January 10, 2010 at 12:04 pm

I really like L’Oreal’s EverPure Sulfate Free shampoo & conditioner. I believe they have a volumizing option as well. Their UV Spray is great for extra conditioning or sunny days too. But the “leave-in conditioner gel” is not too great- it’s the only product in that line that really doesn’t live up to the rest. L’Oreal had freebies up of these recently, I’m not sure if they are still active.
On the non-drugstore side- I really like Davine’s, Kiehl’s new sunflower shampoo & conditioner (review to come), and AG Hair Cosmetics “Colour Savour” shampoo/conditioner (LOVE this one as much as the L’Oreal EverPure). Hope that helps!!

22 Jessica January 11, 2010 at 2:40 am

I redyed my grays today and it worked perfectly. I left the color on 15 minutes and used the hairdryer. I think this is the happiest I have ever been with a home dye job! Thanks so much!

23 Bionic Beauty January 11, 2010 at 4:01 pm

YIPPEE!!!! I’m SO glad I could help. It’s a learning process for all of us, so let me know if you develop any super tips!

Have a great week, Jessica!
All my best,

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