Review: Up & Up Daily Facial Moisturizing Lotion vs “the real thing”

by Bionic Beauty on 22.Feb.2010 · 3 comments

My first thoughts when I came across the new line of Up & Up skin care products at Target? Excellent! New, cheaper versions of my beloved beauty products!!

I grabbed a bottle of the Up & Up All Day Complete Moisturizing Lotion, for sensitive skin, and ran to the check out. The label promised similarity to Olay’s All Day Complete UV Moisturizing Lotion for sensitive skin and is packed Vitamin E, Aloe, and broad-spectrum UVA/UVB SPF 15 protection. All for a less expensive price than my usual Olay.

The Bionic Beauty blog reviews Up & Up Daily UV Facial Moisturizing Lotion by Target

Joycey Couture puts Target's store brand version of Olay Daily Moisturizing face lotion to the test!

So how did Target’s knockoff version hold up to my testing?

That evening, I took my shower and popped open the top. The lotion went on smooth with no greasy flim. It truly felt like my beloved Oil of Olay products, but half the price.

The next morning I woke up and realized my face felt a little dry. I ignored it though and went about my business- washing my face, brushing my teeth and applying my new Up & Up lotion.

Later that afternoon I looked in and mirror and realized my face had started to peel. Peeling? In the midst of an abnormally cold, but still crazy humid, South Carolina winter? Odd.

I continued to use the product for another three days before I realized my face was getting worse. The dry skin was causing my face to over produce it’s natural oils- I started to break out. That’s when it hit me- even in the very middle of a economic depression, you can’t always go for the cheapest products on the shelf. When trying to save a few bucks, I ended up wasting $6.99 and throwing the product away. Maybe Oscar will find some use for it in his trash can. 😉

What did I buy when I head back to the store? Exactly the product the Target knock off was trying to impersonate. Hmmmph, lesson learned.

$6.99 for a 4 ounce bottle at Target stores or

DEAL ALERT! While shopping for a better buy on my beloved Olay All Day Complete UV Moisturizing Lotion for sensitive skin I found this Amazon deal for a 2 pack!

Product photograph is the copyright of Target Corporation.


1 Tashi February 22, 2010 at 8:04 pm

Jami, if you haven’t had your trash picked up yet, and you still have your receipt (not always necessary at Target — ask), take the lotion back. Although Target’s return policy for health and beauty products is somewhat limited, if you explain to them your adverse reactions, they *should* take it back. I’ve always had wonderful luck at the customer service — ooops, GUEST service desk. Never had a problem. Hopefully, your skin is all better now, but if not, you may unfortunately/fortunately be able to *show* them what their lotion did. If nothing else, you know what NOT to buy ever again. I’d also suggest going so far as to write or call Target’s headquarters in Minneapolis, MN, if you feel that would help the issues. A happy customer is a *returning* customer. 😀

I’ve had mixed results with the few Target brand items that I’ve tried. My favorite is the liquid hand soap (which I Frankenstein into foaming hand soap — very easy to do, making the bottles last almost forever). By the way, I still can’t figure out WHY they re-named their store brand items, “Up & Up”. I don’t get it. What’s UP with that?? 😉

2 Tashi February 22, 2010 at 8:18 pm

Ooops, sorry, Joycey! I didn’t catch in time that it was you, not Jami, who reviewed the item. 🙂

3 Cindy Lam April 24, 2010 at 3:55 am

Hi babe! Thank you so much for reviewing this product. I’m sorry that it didn’t work for you, but I absolutely love it~

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